
By Dan Walsh at Enniscorthy Castle
The formal launch of Enniscorthy Digital Retail Village scheme took place in Enniscorthy Castle last night.
District Manager Claire Lawless welcomed the invited attendance and stated that over the past three months retailers have been engaging and learning, and most importantly, growing. “This event is a chance to highlight the progress, to increase awareness and to hear from Tap Retail who are driving it,” said Ms. Lawless.
Cathaoirleach of Wexford County Council, Cllr Joe Sullivan said he was delighted to launch the Enniscorthy Digital Retail Village scheme and acknowledged the attendance of Cllr Barbara-Anne Murphy, Cathaoirleach of Enniscorthy Municipal District Council, Cllrs Pat Kehoe and Trish Byrne, Breege Cosgrave, Head of Enterprise & Economic Development at Wexford County Council, Stephen Hallahan, Founder and CEO, and Barry Moylan and the team from Tap Retail.
Cllr Sullivan said the scheme unites local businesses on a single digital platform and allows customers to buy from multiple local shops in one single transaction, gives the local businesses the tools they need to grow and offer shoppers new ways to discover and support local retailers. He concluded by encouraging everyone to support local businesses and shopping.
Cllr Barbara-Anne Murphy said; “We do everything on our phones and now people are doing a lot of shopping on the phone and having Enniscorthy in the forefront using Tap Retail to be able to use an app to support local businesses and jobs, and to be able to get what you want delivered from a premises here in Enniscorthy is wonderful.”
“It is the way forward and the only thing that is going to keep our towns vibrant,” said Cllr Murphy, who added; “I can’t envisage a town that doesn’t have shops or retail or footfall and the only way forward for people who don’t come into town is to give them the apps to buy online.”
Stephen Hallahan, CEO Tap Retail said; “the vast majority of products that you are looking for online can actually be sourced within the town.” He outlined details of the Tap Retail scheme and claimed; “This is something that is really unique.”
He continued; “This is a market place that makes shopping a little easier for people who have mobility challenges, people who just generally don’t want to get out or people who can’t make it into the town, and the ability to buy from more than one shop.”
Matt Ronan owner of Evolv Health Store and a member of Enniscorthy Digital Retail Village said it has been a great experience working with Stephen and the Tap Retail team. “It could have been stressful, because technology generally brings a lot more stress than it is advertised, put the experience was so positive from day one. Enniscorthy is certainly leading the way and that’s a headline for Enniscorthy in itself.”
In conclusion, Mr Ronan said; “Irish towns are facing a lot of challenges, I do not dismiss that for a moment, however, I do believe that Irish towns have a future. Everything is changing, but we have become customer centric.”
Fourteen businesses have signed up for the scheme, namely Stafford’s Butchers, Evolv Health Store, Gillen’s Café, My Sport, Mahady Breen’s shoe shop, Authentic European Food Shop, Prep and Go, Reid’s Off-Licence, General Office and School Supplies, Meet Brazil, Eason’s Toy Department, Meraki Greek Café, Londis and Pet Depot.









