
By Dan Walsh in Enniscorthy
Enniscorthy Tidy Towns officially launched a new scheme in Market Square this afternoon to reduce single-use coffee cup waste in the town.
Grant funding from Wexford County Council and team work with Shareclub, an Irish reusability company already operating in other towns has spawned the project titled Shareclub Enniscorthy.
The launch was attended by Cllr Pat Kehoe, Cathaoirleach Enniscorthy Municipal District Council, Cllr John O’Rourke, Clare Kelly, Climate Action Officer with Wexford County Council, Jonothan Hughes, Chairperson and members of Enniscorthy Tidy Towns and representatives of businesses signed up to the scheme.
Businesses signed up to the scheme so far includes Meraki Café (Akis Fannakis), Impresso (Joy and Brendan Doyle), Cooney’s Café (Mervyn Cooney), The Pantry (Lydia and Ryan), O’Brien’s (David Bolger), Barn Café (Dominic), The Little Spoon (Barry and Elaine Whelan), The Cotton Tree (Dylan Redmond) and Café 98 (Fiona and Tim Phelan).
The aim of the project is to raise awareness of the financial and environmental benefits of increasing the circulation of reusable cups in Enniscorthy and promoting more circular economy practices.

This ties in perfectly with the Enniscorthy urban area being Wexford County Council’s first ‘Decarbonisation Zone’ (DZ) acting as a key pilot zone to test and implement local climate action, emissions reduction, and sustainable energy measures.
Jonathon Hughes, Chairperson of Enniscorthy Tidy Towns, speaking to WexfordLocal.com said; “Several coffee shops in Enniscorthy have confirmed their commitment to participate. This project will boost the image of participating businesses, will boost our town’s reputation, and will help us retain our gold medal in the national Tidy Towns competition. It will also set Enniscorthy apart as a vibrant, cleaner, and ‘greener’ town to visit live, work, and trade in.”
Outlining the environmental impact of single-use cups, Sarah Fliessbach of Shareclub said; “Single-use cups cost both businesses and our environment through the throwaway nature of these products. When new EU packaging regulations come into effect from 2027, which will require takeaway businesses to provide options for customers to use their own containers and, from 2028, to offer reusable packaging within a reuse system, the Enniscorthy businesses participating in this new initiative will be ahead of the curve.”

So how does it work? The Shareclub Enniscorthy project works on a deposit-and-return basis with no upfront cost to the participating businesses. Enniscorthy Tidy Towns has secured grant funding from Wexford County Council to purchase a consignment of 10oz/300ml reusable cups which are being distributed to participating outlets.
A €2 refundable deposit is charged to the customer on their initial takeaway coffee/other beverage, and the customer can claim this back at any participating outlet or swap for a fresh, clean cup when they next visit a participating shop. Some of the participating businesses will offer a discount to customers using a reusable cup.










