Television personality and mum-to-be Síle Seoige was on hand to meet the newest addition to McCabes, as the family-owned pharmacy unveiled its Digital Prescription Service, Easy Script. The “new arrival” is the first web based digital prescription service in Ireland, and it comes as McCabes Pharmacy celebrates 40 years in business this year.
At the launch in McCabes Pharmacy, Gorey, Síle Seoige was joined by store pharmacist Colin Ryan for a demo of the new service. With Easy Script, customers can order their prescription instantly and collect from their nearest pharmacy in three simple steps:
McCabes Managing Director, Sharen McCabe, explains: “McCabes Easy Script gives customers a new way to manage their medication needs from home. We know from talking to busy parents and time-pressed family carers, that they want certainty about when their prescription will be ready to collect. We see so many customers who have limited time in their day to run errands while juggling other commitments at home. With no need to wait in store, we hope that Easy Script will meet a real need in a very innovative way.”
Síle Seoige said; “Easy Script from McCabes will be such a time saver for young families, mine included, and with another baby on the way life is about to get a whole lot busier! Just knowing I’ll get a text when a prescription is ready to collect really helps to work around my commitments in the day, and that makes family life a lot easier. It’s great to see Irish brands like McCabes making it easy for customers to continue supporting local when online.”
McCabes has led the way on innovation since the family-run business first opened its doors in 1981. For the past four decades, the brand has continued to adapt as customer needs evolved. Easy Script is the latest in a growing list of market firsts for the innovative Irish family brand. In the past year, McCabes has also been first to introduce the Morning After Pill using a pay online, click and collect-in store service.
To mark the 40th anniversary, customers can avail of promotions throughout July across all 27 McCabes Pharmacy stores nationwide and online, including giveaways on social media and for a limited time (July 1st-4th) a discount on premium brands with 15% off Lancôme, Clarins, and designer fragrances. For more details see: www.mccabespharmacy.com