By Dan Walsh in Enniscorthy
The Enniscorthy Digital Retail Village was officially launched in the Market Square today showcasing Co. Wexford’s first Digital Retail Village, featuring platform demonstrations, and a united message; Support small businesses — Shop Local.
Fourteen businesses have signed up for the scheme, namely Stafford’s Butchers, Evolv Health Store, Gillen’s Café, My Sport, Mahady Breen’s shoe shop, Authentic European Food Shop, Prep and Go, Reid’s Off-Licence, General Office & School Supplies, Meet Brazil, Easons Toy Department, Meraki Greek Café, Londis and Pet Depot.
Cathaoirleach of Enniscorthy Municipal District Cllr Barbara-Anne Murphy stressed the initiative’s importance for the local economy. “The Enniscorthy Digital Retail Village is a major step forward in supporting small businesses and keeping our town’s retail sector strong and ensure towns are not left behind in retails digital transformation. By making it easier than ever to shop local, we are ensuring that Enniscorthy’s independent retailers continue to be at the heart of our community. This project shows the power of collaboration and innovation in protecting our local economy.”
Breege Cosgrave Head of Enterprise & Economic Development said that supporting small businesses is at the core of everything done at the Local Enterprise Office. “The Enniscorthy Digital Retail Village is an excellent example of how digital innovation can help local retailers grow, compete, and stay visible in a changing marketplace. We are delighted to support this initiative that encourages more people to shop local.”
Stephen Hallihan, CEO Tap Retail, highlighted the impact on small retailers. “The Digital Retail Village gives independent local retailers the digital tools they need to compete with big online platforms while making it simple for customers to choose local first. It is about creating something that works for retailers, customers, and the community, and I am excited to see the positive impact that this will have.”
Stephen Hallihan, Founder and CEO of Tap Retail designed the innovative Irish retail platform to make supporting small businesses easier, more convenient, and more accessible for everyone. The initiative offers:
- An online shopping village that highlights Enniscorthy’s local businesses
- User-friendly eCommerce tools to help small retailers grow and compete
- Training and digital support to businesses
- Collective marketing campaigns to strengthen the shop local message
- Click-and-collect and delivery options, making it easy to support local and offers free delivery within a 3km radius.
The Enniscorthy Digital Retail Village scheme funded by Wexford County Council’s Local Enterprise Office and Enniscorthy Municipal District, unites local businesses on a single digital platform and allows consumers to buy from multiple local shops in one single transaction.
Every purchase made through the Digital Retail Village directly benefits Enniscorthy’s small businesses, helping them thrive and ensures that money spent locally continues to support local jobs and the future of Enniscorthy’s small business community.
Explore the Enniscorthy Digital Retail Village today on http://www.tap-retail.com
WexfordLocal.com 